AJ O'Leary

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Excalibur Las Vegas: Camelot Steakhouse Menu Pairing Series

One challenge Excalibur's marketing team tasked me with during my tenure as their Social Media Strategist was the creation of a reimagined campaign for their centerpiece restaurant, Camelot Steakhouse.

Part one of my two-part Camelot Steakhouse campaign arrived in the form of the Camelot Steakhouse Menu Pairing Series, a multi-channel execution that promoted Camelot's 'fun, adventurous' image by pairing fan-favorite menu items with daring and creative cocktails.

The Menu Pairing Series ran on Facebook, Twitter, and Instagram, and enjoyed play time as an ad displayed on the side of Excalibur slot machines and video boards near the Las Vegas Strip-facing entrance.

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